Analyst, the sensory and psychosensory market research institute, was established 30 years ago and has since been under private ownership.  As a pioneer of market research in Israel, it boasts staff that offer clients rich and diverse experience and professional services which are provided on a regular ongoing long-term basis.
The institute's staff adopts a number of leading principles that guide its actions, research, and the nature of its service. The high professionalism of its activity to international standards render it a respected and esteemed member of the international sensory and psychosensory research community.

Leading Principles

• Innovation, reliability, and professionalism
• Transparency and commitment towards clients
• Investment in development and in innovative research methods
• Professional, reliable, and accessible service
• Research confidentiality and professional ethics

The institute's success is spearheaded by dozens of professional staff, foremost a first-rate management and research team. Experts in the fields of organoleptics, food technology and engineering, psychology, marketing, consumer behavior, and statistics are a source of a professionalism and pride to the institute and meet the diverse and changing needs of each client.  Members of the research and training team are members of The Sensometric Society, an international sensory community whose goal is to advance innovative methodologies in the sensory and market research field, and of ESOMAR, an international organization that promotes and improves professional ethics of consumer research.