Research Purpose - Fit an ideal sensory mix for a brand and test its effectiveness on consumers, i.e. how a combination of sensory elements in a product's marketing mix (such as scent circulation at the point of sale, music, lighting, package textures, and more) influence perception of a product and its potential.
Methodology – A research process comprising several stages in which the ideal sensory element is identified and chosen for the product through an expert panel (preliminary screening) and a consumer sample, and the effectiveness of the sensory element vis-à-vis the product is measured through a quantititative study at points of sale.