Research Purpose – Identify minimum flavor at maximum reach.
Methodology – A quantititative study in a face-to-face interview combined with advanced statistical analysis.
Model's Advantages:

• A psychosensory study, which gives a complete picture of a series beyond a sensory profile of a specific product.
• Preliminary study based on the attractiveness of concept and taste descriptions even before resources are invested in product import/manufacture.
• Understand the percentage of market share growth contributed by each potential product.