Research Purpose – Test the different components of a product's full marketing mix (advertising, packaging, sensory quality and more) as a whole.
Methodology – A quantititative study in a face-to-face interview, with exposure to the product's different aspects.
Model's Advantages:

• An appropriate tool for the final stage of product development prior to market launch.
• Provides a gauge of consumer behavior and purchase intentions in a competitive environment, with exposure to a product's campaign and the competition's advertising.
• Integrates a number of feedback techniques, including buying simulations (token method).