Sensory research tests and analyzes reactions of the senses (sense of taste, smell, sight, hearing and touch) triggered by various stimuli. The latter may stem from many sources, though sensory research applications generally focus on consumer research of sensory stimuli aroused by consumption products. The technological improvement necessary to promote a product's attractiveness in the eyes of a target audience may be derived from sensory research results.
Sensory research has many applications in the area of new product development research and the marketing of existing products, and is an effective research tool that facilitates decision making among marketing and development professionals and food engineers.

read more about the sensory research methodolgy of Taste research, Smell research, Difference research, Follow-up research, Home usage research, Scanning research.