Research Purpose – Test acceptance of a product as a whole (concept, product, package) with respect to its different characteristics.
Methodology – This is a quantitative study conducted in a face-to-face interview for combined concept and sensory testing, with gradual exposure to a product's components: Initially, a perceptual examination of concept and product positioning. Later, an examination of a product's sensory acceptance (influenced by positioning and concept), and finally, examination of product-concept conformity. The study includes perceptual comparisons to the competition, an understanding of consumption opportunity, and purchase intentions throughout exposure stages.