Home usage trials make it possible to conduct long-term product testing in the context of a consumer's daily routine at his natural and convenient consumption and usage times. Applications of home trial usage research are diverse and include the following purposes:

• Test a product under real conditions prior to market launch
• Examine actual consumption opportunities among household members and identify possible ways of using the product.
• Tailor instructions and preparation method to real conditions.
• Examine the size of a portion
• With toiletry products and cleaning and laundry detergents, home usage trials are essential for testing a product's functional effectiveness.