Most research efforts focus on new product development. However, it is advisable to perform a sensory study follow-up even after a product's launch and marketing.
The purposes of follow-up research are:

• Follow-up on long-term sensory acceptance while identifying stability/change in product quality.
• Follow-up on sensory acceptance in comparison to the competition: comparative status, identifying stability/change in the competition.
• Identify/pinpoint long-term changes in target audience preferences as a result of different marketing influences and Israeli market trends.